We are the 'meat' on the billionare's table

The recent KFC Ad has sparked controversy and online backlash after a bold (and probably not-well-thought out) attempt at promoting their campaign Believe – apparently someone seems to have really strong conviction on how the degree of creepiness is directly proportionate to the sales and profit margin. While the elements of cult imagery and mockery of baptism has drawn upon itself most critique, what striked me the most was how the Ad reveals (unintentionally, I believe) the matrix of a system that propels them to reap billions in profit and sustains all the multi-billion dollar industries – Capitalism.

Calling Capitalism what it actually is – Cannibalism, gift wrapped

A truthful way to define Capitalism in one word would be Cannibalism – the 1% of human population amassing wealth that could eradicate world hunger and solve humanitarian crises, by feeding off of underpaid and unpaid labour, unaffordable (read as non-existent) healthcare system, dismantling of department of education, retraction of women’s bodily autonomy, deportation of immigrants, rising cost of living, privatization of basic human necessities, criminalizing of queer community etc, to state a few among the many. As days go by where human rights makes a steady race to be boxed inside the category of ‘debatable subjects’, Capitalism doesn’t stop in striving to sell this deterioration of people and environment with a gift wrap of ‘progress for humanity’ missions that contributes further to the same.

The KFC Ad presents this scenario aptly – The moment where the man is being ‘baptised’ in the holy grail sauce, turning him into friend chicken, was THE moment. This depicts, with striking similarity, the capitalistic agenda of turning humans into dead meat after metaphorically frying them in the burning oil of economic instability, food scarcity and environmental catastrophy, turning them into less human, day by day. Now that I think of it, drawing a literal parallel is not far from reality because let’s be honest – anybody who thinks global warming and climate change isn’t real is as good as the puppets who not only dances to the tunes of their masters, but also believes that they live in a world where replacing plastic with paper and bio-degradable alternatives is going to compensate for and erase the metric tons of carbon emissions produced by celebrities and billionares just because they can do so on whim.

WE are the the meat

This ad takes it to another level to prove how we are the food on the billionare’s table – while we clap to the clings of their silver spoons, marvel at the aesthetics of expensive cutlery, drool upon the chanel bags, bright red louboutins and luxury apparels of them on Getty images, little do we know that we are next – to be cooked, served and savored hot so that the game continues. No rules, because we are all pawns (or prawns, interchangeably) in their game.